Canvas Section:
Public Value Proposition
To make change and create public value, you must identify the problem to be worked on as well as the work you want to do – the intervention you will make in the situation. This section helps you to put together the pieces into one coherent statement of what you want to do and why.
The first worksheet in this section helps you to brainstorm different interventions you could try and to choose one (or a set of related ones). The next worksheet helps you clearly articulate the problem, how you will address it, whom your solution should help, and the public value you hope will result. You can think of this as your hypothesis for change, which you will constantly check and refine as you work through the canvas and as you carry out the work!
Public Value Proposition
Public Value Proposition
Worksheet 08
This worksheet helps you build a single sentence articulating how you hope to create public value, and what that public value will be: it is both the elevator pitch summarizing the project, and a hypothesis for change, to be tested and refined as you proceed.
Public Value Proposition
What Ifs Sketch
Worksheet 07
This worksheet helps you brainstorm a few ideas that might create incremental public value.
